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Journal Articles

Brand relationship, consumption values and branded app adoption

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Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2014) 114 (8): 1131–1143.
https://doi.org/10.1108/IMDS-05-2014-0132
Published: 02 September 2014
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Journal Articles

Market segmentation via structured click stream analysis

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Kuang‐Wei Wen, Kuo‐Fang Peng
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2002) 102 (9): 493–502.
https://doi.org/10.1108/02635570210450172
Published: 01 December 2002
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