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How streamer’s follower count affect consumers’ immediate purchase behavior: the moderating effect of context collapse

Mengmeng Song, Rui Guo, Yuchen Wang, Jian Mou

Industrial Management & Data Systems (2026) 126 (5): 1775–1800.

https://doi.org/10.1108/IMDS-12-2024-1274

Published: 12 December 2025

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Includes: Supplementary data