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Keywords: Consumption value
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2014) 114 (8): 1131–1143.
Published: 02 September 2014
...Kuo-Fang Peng; Yan Chen; Kuang-Wei Wen Purpose – The purpose of this paper is to examine influential factors on branded app adoption from the perspectives of brand relationship and consumption values. Thus a research model integrating consumer-brand relationship literature and the theory...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2012) 112 (5): 688–706.
Published: 18 May 2012
...Won‐Moo Hur; Jeong‐Ju Yoo; Te‐Lin Chung Purpose The purpose of this study is to explore the influence of consumption values and the moderating role of consumer innovativeness for intentions to purchase convergence home robots. Design/methodology/approach The data were collected from 506...
