Keywords: Use intention
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Journal Articles
Journal Articles
Industrial Management & Data Systems (2014) 114 (8): 1131–1143.
Published: 02 September 2014
... (Sheth et al., 1991). The research model attempts to uncover influential factors on consumers’ branded apps use intention. Our research makes two significant contributions: the proposed research model reveals the effects of brand relationship and consumer values on branded app adoption and sheds...

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