Examines the ethical problems within international purchasing and sales interactions. Bribery is identified as the major problem, though this is only true in North‐South trade, and ignores evidence of unethical practices in the interactions between purchasing and sales generally. Business people in the North tend to adopt double standards when criticizing the acceptance of bribery in some cultures, while ignoring the unethical practices in their own cultures. An interaction approach avoids cultural relativism, by seeing gifts and entertaining as a necessary part of the development of personal relationships which characterize successful international business relationships. It seems that a majority of international business transactions take place without the intervention of unethical inducements. Furthermore, the development and introduction of codes of ethics as well as the work of organizations such as Transparency International all suggest the climate is changing to one more supportive of high ethical standards.
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1 August 1995
Research Article|
August 01 1995
Ethics at the purchasing/sales interface: an international perspective
Graham Wood
Graham Wood
Centre for Business, Management and Consumer Studies, University College, Salford, UK.
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Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1995
International Marketing Review (1995) 12 (4): 7–19.
Citation
Wood G (1995), "Ethics at the purchasing/sales interface: an international perspective". International Marketing Review, Vol. 12 No. 4 pp. 7–19, doi: https://doi.org/10.1108/02651339510097702
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