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Volume 2, Issue 1
1 January 1985
International Marketing Review Cover Image for Volume 2, Issue 1
Review Article| January 01 1985

MANAGING INTERNATIONAL CUSTOMER SERVICE

Martin Christopher;
Martin Christopher
Professor of Marketing & Logistics, Cranfield School of Management, Bedford, England
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Richard Lancioni;
Richard Lancioni
Professor of Marketing, Temple University, Philadelphia, USA
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John Gattorna
John Gattorna
University of New South Wales, Sydney, Australia
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1985
International Marketing Review (1985) 2 (1): 65–70.
https://doi.org/10.1108/eb008271

Domestic distribution operations have long understood the values of a strong customer service network. Now it's time for exporters to realize its worth, too. A new survey shows dramatically how US companies are souring foreign customers on their product offerings, largely because the Americans have chosen to leave pre‐sale and follow‐up service considerations to third parties overseas.

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© MCB UP Limited
1985
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