The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: a study from the generation Z international optic

Constantinos Vasilios Priporas, PhD, FEMAB, is Senior Lecturer in Marketing at Middlesex University Business School, UK. He is a Fellow of EuromEd Academy of Business. He has published in several top journals and international conferences. In addition, he co-authored a textbook on Technology and Innovation for Marketing and co-edited a book on Market Sensing. He is a member of several professional bodies, and he is an editorial board member of the International Marketing Review and Journal of Customer Behaviour and has acted as a guest editor, reviewer and track chair in academic journals and conferences.

Shahzeb Hussain, PhD, MA, MSc, PgDip, BS, is Senior Lecturer in Marketing at Northumbria University. He worked as a Lecturer in Marketing at Cardiff Metropolitan University, Associate Lecturer at Middlesex University London, and an Associate Tutor at a few other institutions in the United Kingdom. He has obtained a PhD from Middlesex University London, UK; an MA from University of West London, UK; an MSc from University of Luton, UK; PgDip from Middlesex University, UK and a BS (Hons) from Sir Syed University of Engineering and Technology, Pakistan. His research interests include branding, consumer behaviour, international marketing, relationship marketing, ethics, etc.

Hafizur Rahman, DBA, MSc, MBA, is Lecturer and Module Leader in Business and Management at QA Higher Education in partnership with London Metropolitan University. He is also an associate lecturer at Manchester Metropolitan University. He holds a DBA from the University of the West of Scotland, an MBA in International Marketing from Anglia Ruskin University, London, and an MSc in Management from BPP University, London, UK. His research interests are consumer behaviour, strategic marketing and technology-driven innovation for relationship marketing, with a primary emphasis on fashion or food retailing. He is a fellow of the Higher Education Academy and a member of the Chartered Management Institute (CMI).