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Volume 6, Issue 1
1 January 1989
International Marketing Review Cover Image for Volume 6, Issue 1
Research Article| January 01 1989

Don′t Write Off Global Advertising: A Commentary

Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1989
International Marketing Review (1989) 6 (1)
https://doi.org/10.1108/EUM0000000001504

Some thoughts on the standardisation of advertising in global markets are offered. These support a globalised perspective in international advertising.

Keywords: Advertising, International marketing
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© MCB UP Limited
1989
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