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Volume 1, Issue 2
1 February 1983
International Marketing Review Cover Image for Volume 1, Issue 2
Review Article| February 01 1983

EXPORT INFORMATION SOURCES — A STUDY OF THEIR USAGE AND UTILITY

Peter G.P. Walters
Peter G.P. Walters
Assistant Professor, Norwegian School of Management, P.O. Box 69, 1341 Bekkestua, Norway
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1983
International Marketing Review (1983) 1 (2): 34–43.
https://doi.org/10.1108/eb008250

This article discusses the role of information in the export development process and identifies some recent findings regarding the utilisation of export information sources. Propositions regarding patterns of information acquisition and the perceived utility of the input are then examined using data from a sample of forest products exporters.

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© MCB UP Limited
1983
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