Think local, organize…?

Looks at a recent survey of leading US consumer companies, which highlights the gap between the international goals that top managers espouse and the organizational approaches they choose in pursuing them. Shows that, while success in global markets is an aspiration many share, creating the conditions for success cannot be reduced to a simple formula. In fact, some of the factors conventionally associated with success are found with equal frequency in both successful and less successful companies. Sheds light on organizational features that do distinguish internationally successful companies ‐ and others that simply fail to make the vital difference.