Skip to Main Content
Article navigation
Volume 14, Issue 6
1 December 1997
International Marketing Review Cover Image for Volume 14, Issue 6
Research Article| December 01 1997

Strategic orientation and export success: an empirical study

Van R. Wood;
Van R. Wood
School of Business, Department of Marketing, Virginia Commonwealth University, Richmond, Virginia, USA
Search for other works by this author on:
This Site
PubMed
Google Scholar
Kim R. Robertson
Kim R. Robertson
Department of Business Administration, Trinity University, San Antonio, Texas, USA
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1997
International Marketing Review (1997) 14 (6): 424–444.
https://doi.org/10.1108/02651339710192975

Reviews and synthesizes the literature addressing the concept of strategic orientation and examines the relationship between strategic orientation and export success. Uses survey data from experienced export managers to test the relationship between proactive and reactive strategic orientations and success in exporting empirically. Key dimensions of a proactive strategic orientation are found to be significantly correlated with export success.

Keywords: Export, International marketing, Strategic planning
© MCB UP Limited
1997
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
466 Views
38 Crossref
View Metrics
Unpacking emotions in SME internationalisation: towards a multilevel theoretical framework and research agenda
Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?
Navigating institutional voids in global value chains: the role of evolving informal institutions and institutional technologies
Experiential vs. material conspicuous consumption as romantic signals: evidence from South Korea and the United States

Suggested Reading

International Marketing Review
Marketing Intelligence & Planning (June,1991)
Export stimuli and export barriers: evidence from empirical research studies
European Business Review (April,1997)
Viewpoint – Export performance measurement: reflective versus formative indicators
International Marketing Review (December,1999)
Evaluating Export Middlemen in Alternative Channel Structures
International Marketing Review (May,1991)
Psychic distance: a concept past its due date?
International Marketing Review (April,2000)

Related Chapters

Non-Oil Exports from Iran
Reintegrating Iran with the West: Challenges and Opportunities
Social Media as a Strategic Tool: Going Beyond the Obvious
Social Media in Strategic Management
The Effects of Dynamic Capabilities on Value-Based Pricing and Export Performance
Entrepreneurship in International Marketing

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (38)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal