Considers the development of international retail thought and the need for an integrated conceptual approach to the process of retail internationalisation. The paper considers the development of international retail thought within the context of international retail activity and subject development and suggests the intellectual influences on the development of retail thought have, at times, constrained the development of a better understanding of the internationalisation process. Having established the parameters of debate, the paper considers the search for a synthesised approach to the understanding of the internationalisation process and integration of retail international theory within broader economic and international business frameworks. In the context of this theoretical material, the paper presents a framework within which international activity may be considered.
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1 August 2000
Conceptual Paper|
August 01 2000
The retail internationalisation process
Nicholas Alexander;
Nicholas Alexander
Bournemouth University, Poole, UK
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Hayley Myers
Hayley Myers
Retail Intelligence, UK
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Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
2000
International Marketing Review (2000) 17 (4-5): 334–353.
Citation
Alexander N, Myers H (2000), "The retail internationalisation process". International Marketing Review, Vol. 17 No. 4-5 pp. 334–353, doi: https://doi.org/10.1108/02651330010339888
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