This article reports the findings of an investigation into pricing and financing practices of exporting firms. The research addressed the relationship between commitment to exporting and level of export achievement with the uses of various tactical options in the area of pricing and finance. Firms in the machine tools industry in two countries were studied so that country of origin effects could be examined. Results show that commitment and success are strongly associated while there is some variability in the use of pricing and financing practices by the country of origin of the exporting firms. Commitment is shown to have some influence on relationships between (1)country of origin and financing practices and (2) financing practices and success.
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1 January 1991
Research Article|
January 01 1991
Pricing and Financing Practices of Industrial Exporting Firms
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1991
International Marketing Review (1991) 8 (1)
Citation
Thach SV, Axinn CN (1991), "Pricing and Financing Practices of Industrial Exporting Firms". International Marketing Review, Vol. 8 No. 1 pp. No Pagination Specified, doi: https://doi.org/10.1108/02651339110000315
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