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Volume 6, Issue 2
1 February 1989
International Marketing Review Cover Image for Volume 6, Issue 2
Research Article| February 01 1989

Risks and Liquor Markets in the Far East

Nicholas Stroude
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1989
International Marketing Review (1989) 6 (2)
https://doi.org/10.1108/EUM0000000001508

Special risks are examined in establishing a local operation in the Far East and markets discussed for spirits and wines. Possible market approaches are suggested, and the author concludes that the potential returns will justify the risks of participation.

Keywords: Far East, Marketing, Wines and spirits
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© MCB UP Limited
1989
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