Investigates various benefits and challenges that retail firms perceive in global sourcing, and how those benefits and challenges differ in terms of firms’ demographic and managerial characteristics. Data were collected from 148 apparel retail firms. Three benefits factors (competitive advantage, quality assurance and service enhancement) and four challenge factors (logistics, regulations, cultural difference and country uncertainty) were identified. The types and levels of benefit factors a firm achieved from global sourcing were significantly different in terms of the product type and import volume. The challenge factors associated with global sourcing were also different in terms of the product type, percentage of imports, experience, and regions of sourcing. Information provided by this study expands our understanding of sourcing activities by apparel retailers which have significant presence in the global sourcing landscape in the USA.
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1 October 2001
Research Article|
October 01 2001
Benefits and challenges of global sourcing: perceptions of US apparel retail firms Available to Purchase
Jinsook Cho;
Jinsook Cho
School of Business, University of Wisconsin‐Madison, USA
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Jikyeong Kang
Jikyeong Kang
Manchester Business School, The University of Manchester, Manchester, UK
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Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
2001
International Marketing Review (2001) 18 (5): 542–561.
Citation
Cho J, Kang J (2001), "Benefits and challenges of global sourcing: perceptions of US apparel retail firms". International Marketing Review, Vol. 18 No. 5 pp. 542–561, doi: https://doi.org/10.1108/EUM0000000006045
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