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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008581. When citing the article, please cite: David Corkindale, (1991), “Establishing Marketing Management in Wine Companies”, International Journal of Wine Marketing, Vol. 3 Iss: 1, pp. 4 - 7.
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© MCB UP Limited
1991
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