Determinants of National Innovativeness and International Market Segmentation

Prior findings on consumer and organisational innovativeness are extended to the international setting to identify determinants of national innovativeness. The stepwise regression analysis finds that national innovativeness can be explained by four variables: GNP per capita, literacy rate, the ratio of manufacturing and service sectors to total GNP, and number of scientists and engineers per population. Based on this finding, international markets are segmented in terms of national innovativeness.