ORGANISATIONAL BUYING PROCESSES IN NORTH AMERICA AND JAPAN

Traditional North American supplier‐manufacturer behaviour functions on a channel control model with a competitive bid posture dominating the relationship. The arrival of Japanese manufacturing subsidiaries in North America and Europe, however, is forcing suppliers to reconsider previous decision rides in dealing with manufacturers within a more cooperative mode because of the unique Japanese processes. The focus here is on comparing organisational buyer behaviour in North America and Japan. As North American firms become suppliers to the Japanese, knowledge of this behaviour becomes increasingly important. Implications are presented for understanding Japanese influences in the organisational buying process through utilising a generalised model from the marketing literature. In addition, a framework for examining the participation and coping behaviour of North American firms is presented.