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Volume 21, Issue 2
1 April 2004
International Marketing Review Cover Image for Volume 21, Issue 2
Editors
Jeff Hearn
Jeff Hearn
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Case Report| April 01 2004

Guest editorial: The IMP Group and international marketing

David Ford
David Ford
School of Management, University of Bath, Bath, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© Emerald Group Publishing Limited
2004
International Marketing Review (2004) 21 (2): 139–141.
https://doi.org/10.1108/02651330410531358

This paper introduces the special issue on the Industrial Marketing and Purchasing (IMP) Group and international marketing. The history and aims of the IMP Group are briefly discussed, and the papers in this issue, taken from the IMP Group's annual conference, are introduced.

Keywords: Industrial marketing, International marketing
© Emerald Group Publishing Limited
2004
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