This study employs learning‐based theory to shed light on performance among newly internationalizing companies. Earlier studies have suggested that learning is an important goal for firms pursuing international diversification. Unlike previous studies which have focused their attention on one aspect of learning, this study examines three kinds of learning from internationalization: technological, market, and social. The impact of top management's prior international experience and cultural diversity on the three types of learning were also examined to understand their contingency effects. Consistent with social capital theory, external networks with suppliers and customers are a major contributor to a firm's international performance. Also, the findings for the influence of market learning on firm performance support the assumptions underlying the resource‐based view of the firm. However, mixed results were obtained for the relationship between technological learning and firm performance. Implications and directions for future research are discussed.
Article navigation
1 August 2004
Research Article|
August 01 2004
International learning: antecedents and performance implications among newly internationalizing companies in an exporting context
Poh‐Lin Yeoh
Poh‐Lin Yeoh
Marketing Department, Bentley College, Waltham, Massachusetts, USA
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© Emerald Group Publishing Limited
2004
International Marketing Review (2004) 21 (4-5): 511–535.
Citation
Yeoh P (2004), "International learning: antecedents and performance implications among newly internationalizing companies in an exporting context". International Marketing Review, Vol. 21 No. 4-5 pp. 511–535, doi: https://doi.org/10.1108/02651330410547171
Download citation file:
New and popular articles
Suggested Reading
International marketing behaviour amongst exporting firms
European Journal of Marketing (January,2007)
Lighting up the “dark side” of international export/import relationships: Evidence from UK exporters
Management Decision (June,2004)
Does the home‐region bias of international business vary by industry?: An analysis of trade data by type of product
Critical Perspectives on International Business (July,2012)
Market orientation, international business relationships and perceived export performance
International Marketing Review (April,2007)
Identifying successful marketing strategies by export regional destination
International Marketing Review (December,2004)
Related Chapters
Corporate Social Responsibility and International Business: A Conceptual Overview
International Business, Sustainability and Corporate Social Responsibility
An Eclectic Review of Critical Perspectives on Globalisation and International Business: Setting the Context for Corporate Social Responsibility and Sustainability
Principles and Strategies to Balance Ethical, Social and Environmental Concerns with Corporate Requirements
The Corporate Paradox: Marketing, Innovation, Corruption and Pollution – An Overview of Corporate Successes and Failures
Principles and Strategies to Balance Ethical, Social and Environmental Concerns with Corporate Requirements
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
