Market, industry, and company influences on global product standardization

This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization.

The study is based on a survey of executive level managers in US‐based companies that market products both domestically and internationally.

Significant relationships were found between specific market, industry, and company factors and global product standardization.

The results of the research can be used both to understand and to manage global products in light of the market, industry, and company factors that influence their existence.