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Volume 3, Issue 1
1 January 1986
International Marketing Review Cover Image for Volume 3, Issue 1
Review Article| January 01 1986

COMING TO TERMS WITH GLOBAL RETAILING Available to Purchase

Madhav Kacker
Madhav Kacker
Associate Professor of Marketing, Suffolk University, Boston, Massachusetts
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1986
International Marketing Review (1986) 3 (1): 7–20.
https://doi.org/10.1108/eb008295

The article attempts to synthesise major developments in global retailing and presents a scenario of important global trends since the 1960s. Implications are also offered for international retailers.

© MCB UP Limited
1986
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