Technological knowledge and internationalization: evidence from India

Saurabh Bhattacharya is a Senior Lecturer in Marketing at Newcastle University Business School, Newcastle Upon Tyne, UK. His primary research interests include Celebrity Endorsement and Online Marketing. He has published in international journals of repute like Journal of World Business, Journal of Advertising Research, and Psychology and Marketing. His business case studies appear in Ivey Publishing, SAGE Business Cases and SAGE Research Methods Cases.

Arpita Agnihotri is an Assistant Professor of Management at Pennsylvania State University in Harrisburg, PA, USA. Her primary research interests include International Business and Strategic Marketing. She has published in international journals of repute like Journal of World Business, Group and Management Organization, and International Journal of Human Resource Management. Her business case studies appear in SAGE Business Cases and Ivey Publishing.

Natalia Yannopoulou is Professor of Marketing at Newcastle University Business School. Her research examines how consumers understand and interpret market offerings, while focusing on the symbolic meaning of communication between companies and audiences. Her research interests are mainly in the areas of consumer behavior, marketing communications, and branding. Her work appears in journals such as Business History, Journal of Business Research, European Journal of Marketing and International Journal of Advertising. She has been able to secure funding for her research through various grant schemes, such as Innovate UK, British Council and European Regional Development Fund. She also has extensive international consulting experience in services marketing and communication roles in companies such as the Webb Partnership in the UK, Deloitte and Touche Consulting in Ecuador, and Citibank N.A., Global Consumer Banking in Greece.

Georgia Sakka is a holder of a Bachelor degree from the Aristotle University of Greece, a Master degree in Educational leadership and School Improvement from the University of Manchester of UK and a Master degree in Management MSc from the Brunel University of London. She has great interest in teaching and research and she is currently acting as an Academic tutor and an MBA Programme Leader at Unicaf University. She is also a PhD student in Business Administration at the University of Nicosia. Her background experience includes research involvement in European funded projects as a Project Manager and a researcher member of the EuroMed Research Business Institute. She has published in the area of Human Resources Management, Social Media and gender issues in management and participated in international conferences and workshops.