REACTING TO A TEXTILE & APPAREL TRADE ENFORCEMENT ACT

Protectionist legislation has experienced a resurgence in the US. The legislation aimed at the textile and apparel industry has proceeded the furthest. It serves as an excellent case to examine the arguments for and against protectionism, the strategies for textile and apparel marketers should such legislation be enacted and alternatives to protectionist legislation. The possibility that some form of legislation may succeed is high. Both policy‐makers and managers in potentially affected industries need to be aware of strategies and problems after a trade enforcement act.