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Volume 4, Issue 2
1 February 1987
International Marketing Review Cover Image for Volume 4, Issue 2
Review Article| February 01 1987

STRATEGIC MARKETING TECHNIQUES IN INTERNATIONAL TOURISM

Socrates Papadopoulos
Lecturer in Marketing, University of Bradford Management Centre, Bradford, West Yorkshire, England
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1987
International Marketing Review (1987) 4 (2): 71–84.
https://doi.org/10.1108/eb008331

This article concentrates on the application of econometrics in the development of international tourism marketing strategies. In particular it examines how empirical results can be related to a market choice matrix in identifying the most attractive countries for allocating marketing resources and limited promotional funds.

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© MCB UP Limited
1987
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