How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach Available to Purchase

Lourdes Rivero-Gutierrez received his PhD in 2003 from Computense University of Madrid. She is Professor of Marketing in the Business Administration Department at Rey Juan Carlos University (Madrid). She is a member of the European Academy of Management and Business Administration and her lines of research focus on organizational legitimacy, sustainable mobility and digital transformation.

Pablo Cabanelas is Assistant Professor of Marketing and the Director of the master's course in International Commerce at the University of Vigo (Spain). He also belongs to the Universidad Nacional Autónoma de México (UNAM) (México) faculty in the post-graduate studies. His current research interests are competitiveness, industrial marketing and relationship marketing. He has participated in several research projects with different regional and national institutions and companies. His research has been published in journals such as Industrial Marketing Management, Journal of Business Research, Business Strategy and the Environment and Regional Studies among other. He is associate editor in Journal of Business Industrial Marketing and European Research on Management and Business Economics.

Francisco Diez-Martin received his PhD in 2007 from Seville University. He is Associate Professor in the Business Economics Department at Rey Juan Carlos University (Madrid). Francisco is a member of the European Academy of Management and Business Administration. His research interests include organizational legitimacy and institutional theory.

Alicia Blanco-Gonzalez received her PhD in 2009 from Rey Juan Carlos University. She is Professor of Marketing at Department of Business Administration, Rey Juan Carlos University. Alicia is Vice-President of European Academy of Management and Business Economics, General Secretary at Camilo Prado Foundation and Member of Spanish Association of Academic and Professional Marketing. She is interested in the study of legitimacy, corporate social responsibility and consumer behavior research.