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Volume 5, Issue 3
1 March 1988
International Marketing Review Cover Image for Volume 5, Issue 3
Review Article| March 01 1988

USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

Essam Mahmoud;
Essam Mahmoud
University of North Texas, Denton, Texas
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Gillian Rice
Gillian Rice
Rice Mahmoud Associates, Denton, Texas
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1988
International Marketing Review (1988) 5 (3): 7–13.
https://doi.org/10.1108/eb008354

The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the subject go in the future?”

Keywords: Cluster Analysis, International Marketing, Market Segmentation
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© MCB UP Limited
1988
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