International Outlook of US‐based Franchisers

Many US‐based franchisers have expanded into international markets during the past two decades. However, a vast majority is still confined to the domestic market. Domestic franchisers are focused on and their international outlook is examined. In particular, the reasons why most US franchisers have not extended internationally, the extent of their disposition towards overseas expansion, and the attributes associated with prospective future international franchisers are explored.