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Volume 6, Issue 2
1 February 1989
International Marketing Review Cover Image for Volume 6, Issue 2
Research Article| February 01 1989

Marketing Planning and Communications for Small Winemakers

Tony Spawton
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1989
International Marketing Review (1989) 6 (2)
https://doi.org/10.1108/EUM0000000001505

Marketing planning is an often neglected subject in small wineries. This article examines why planning is essential and how a plan can be prepared. It then details how a winemaker can impart information about his products.

Keywords: Communications, Marketing, Planning, Marketing planning, Wines and spirits, Alcoholic drinks industry
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© MCB UP Limited
1989
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