Theological values and political ideology of upper echelon and international marketing strategy: a conceptual framework Available to Purchase

Arpita Agnihotri is an Associate Professor of Management at Pennsylvania State University in Harrisburg, USA. Her primary research interests include International Business and CSR. She has published in international journals of repute like Journal of World Business and International Journal of Human Resource Management.

Saurabh Bhattacharya is a Reader in Digital Marketing at Newcastle University Business School, UK. His primary research interests include top management and research methods. He has published in international journals of repute like Journal of Business Research, Journal of Advertising Research, and Psychology and Marketing.

Dr Georgia Sakka is an Assistant Professor of Marketing, Corporate Social Responsibility, Ethics and Sustainability, at the Department of Management, CIIM Business School, University of Limassol (UoL). She holds a Bachelor’s degree in History from the Aristotle University, a Master’s degree in Educational Leadership and School Improvement from the University of Manchester, a Master’s degree in Management from the Brunel University, and a PhD in Business Administration from the University of Nicosia. Her research interests include Corporate Social Responsibility, Sustainability and Social Media in the workplace. She has published her work in several ranked and indexed top-tier journals and has participated in international conferences and workshops, where she has presented her work and acted as a session chair and paper discussant. Additionally, her background experience includes involvement in European-funded research projects as a project manager, where she was responsible for the scientific and administrative implementation of these projects.