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Journal Articles

Personality effects on WoM and eWoM susceptibilty – a cross-country perspective

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Tatjana M. König, Theresa B. Clarke, Maria Hellenthal, Irvine Clarke III
Journal: International Marketing Review
International Marketing Review (2022) 39 (4): 889–911.
https://doi.org/10.1108/IMR-11-2020-0272
Published: 18 April 2022
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Journal Articles

Extreme response style in cross‐cultural research

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Irvine Clarke, III
Journal: International Marketing Review
International Marketing Review (2001) 18 (3): 301–324.
https://doi.org/10.1108/02651330110396488
Published: 01 June 2001
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Journal Articles

Trademark rights in gray markets

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Irvine Clarke, III, Margaret Owens
Journal: International Marketing Review
International Marketing Review (2000) 17 (3): 272–286.
https://doi.org/10.1108/02651330010331660
Published: 01 June 2000
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