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Kim‐Shyan Fam
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Journal Articles
Cultural values and effective executional techniques in advertising: A cross‐country and product category study of urban young adults in Asia
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2007) 24 (5): 519–538.
Published: 18 September 2007
Journal Articles
Cultural values and personal selling: A comparison of Australian and Hong Kong retailers’ promotion preferences
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1998) 15 (4): 246–256.
Published: 01 August 1998
