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Journal Articles

Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies

Poh‐Lin Yeoh
Journal: International Marketing Review
International Marketing Review (2011) 28 (3): 291–312.
https://doi.org/10.1108/02651331111132866
Published: 31 May 2011
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Journal Articles

A conceptual framework of antecedents of information search in exporting: Importance of ability and motivation

Poh‐Lin Yeoh
Journal: International Marketing Review
International Marketing Review (2005) 22 (2): 165–198.
https://doi.org/10.1108/02651330510593269
Published: 01 April 2005
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Journal Articles

International learning: antecedents and performance implications among newly internationalizing companies in an exporting context

Poh‐Lin Yeoh
Journal: International Marketing Review
International Marketing Review (2004) 21 (4-5): 511–535.
https://doi.org/10.1108/02651330410547171
Published: 01 August 2004
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