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Keywords: Macro and microenvironments
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (5): 562–566.
Published: 01 October 2001
...Latchezar Hristov C.P. Rao Editor . Globalisation and its Managerial Implications . Westport, Connecticut : Quorum Books 2001 . 302 pages Globalization Internationalization Macro and microenvironments Culture SMEs This volume, edited by C.P. Rao...
