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Keywords: Marketing communications
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (1): 100–102.
Published: 01 February 2002
... marketing communications as they are instantiated in advertising, other selected elements of the communications’ mix and marketing negotiations. It underlines the importance of the effects of culture on communicative style and its embodiment in language and non‐verbal communication. As a teaching text...
