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Keywords: AI-enabled technology
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–26.
Published: 17 August 2026
...Nada Ghesh; Matthew Alexander; Andrew Davis Purpose This study introduces artificial intelligence–enabled customer experience (AICX) conceptualised as distinct, multidimensional form of customer experience arising from interactions with AI-enabled technologies and develops and validates a novel...
Includes: Supplementary data
