Keywords: ARS
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Journal Articles
International Marketing Review (2019) 36 (3): 391–415.
Published: 05 December 2018
...Carolin Krautz; Stefan Hoffmann Purpose Extant research shows that acquiescence response style (ARS) is culture-bound and may bias the results of comparative cross-cultural studies. Conventional measures of ARS are difficult to apply in practice. To overcome this limitation, the purpose...

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