...Panagiotis Dimitropoulos; Konstantinos Koronios; Balakrishna Grandhi Purpose The scope of this paper is to provide a clear and comprehensive understanding of the association between marketing strategies and corporate finance and accounting by conducting a systematic literature review...

...Juan B. Garcia‐Sordo; Adrian Wong Baren Investigates how differences in national culture affect the effectiveness of alternate accounting controls. This topic is becoming increasingly important as the trend towards global competition continues. The formation of the European Union, removal of trade...

...David Oldroyd There is a paradox within some market economies that accounting appears to enjoy superior power and status to marketing. This is significant because of the close working relationship between the two professions,and can be linked to accounting′s key role in market regulation. Brands...