...M. Yamin; R. Altunisik This paper compares customer satisfaction outcomes associated with the consumption of products adapted to the local market and non‐adapted imports of washing machines in Turkey. It utilises literature on customer satisfaction to investigate customer outcomes associated...

...Tung‐lung Chang Marketing adaptation has been considered a factor critical to a firm′s success in international markets. In order to know how companies can effectively adapt their marketing activities to international markets, one has to go beyond marketing function to understand the development...