... advertising and seemed to appreciate_ the role of advertising in a free market economy. Specifically, the Romanian consumers tended to view advertising as informative, entertaining, and fulfilling a social role. Advertising Advertising media Internet Consumer behaviour United States of America...

...Shintaro Okazaki; Barbara Mueller; Ali M. Kanso; Richard Alan Nelson Purpose Despite the increasing volume of scholarly work in international advertising, media selection has received very little attention. This study seeks to address three fundamental issues in media selection for non‐domestic...

... Emerald Group Publishing Limited 2007 Worldwide web Advertising Advertising media Gender South Korea United States of America Over the past three decades numerous studies in the field of communication, marketing, psychology, sociology, and gender studies have investigated gender role...