...Leo‐Paul Dana; Daniella Vignali “There is no sound reason to believe that there will not be a single global market in air transport”. Those were the words of Sir Colin Marshall, the chairman of British Airways. To give the airline an image of being a global airline, the amount of £60 million had...

... of travellers. © MCB UP Limited 1997 Air transport Airlines Country of origin Customer loyalty Within the last year, Canada and the USA entered into an agreement which significantly liberalized commercial air travel between the two countries. Prior to this agreement, all city‐pair markets...