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Keywords: Airlines
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (3): 279–308.
Published: 01 June 2005
.../approach The context was the airline industry and the subject pool consisted of experienced consumers. A survey was employed to measure individualism/collectivism, various internal/external information sources, and the functional and technical dimensions of “should” and “will” service expectations...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (1): 59–74.
Published: 01 February 1997
... of travellers. © MCB UP Limited 1997 Air transport Airlines Country of origin Customer loyalty Within the last year, Canada and the USA entered into an agreement which significantly liberalized commercial air travel between the two countries. Prior to this agreement, all city‐pair markets...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1990) 7 (4)
Published: 01 April 1990
...Lawrence S. Welch; Anubis Pacifico The nature and potential of management contracts as a method of internationalisation are analysed with reference to Australia′s leading domestic airline, Ansett. The restrictive regulatory environment of the airline industry, especially in Australia, had prevented...
