...Melih Madanoglu; Ilan Alon; Amir Shoham Purpose Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental conditions affects US international franchising expansion. Design/methodology...

... ambidexterity, is viewed as a distinct driver of superior performance. This is because ambidexterity avoids the negative effects of focusing solely on either exploitation or exploration and combines the diversity and experimentation associated with exploration with the potential rigidities brought about...