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Keywords: Auctions
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Journal Articles
Business‐to‐business market making on the Internet
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1997) 14 (5): 345–361.
Published: 01 October 1997
... in making these strategic choices. The key to success in electronic market‐making is to offer benefits of comparable relevance to both buyers and vendors that are superior to their traditional transaction methods. Specifically, buyers in these virtual marketplaces obtain: Auctions are on‐line...
