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Keywords: Bank reputation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (6): 781–805.
Published: 14 November 2016
...Belén Ruiz; Juan A. García; Antonio J. Revilla Purpose The purpose of this paper is to identify the key antecedents and consequences of bank reputation and whether their relative importance varies across countries. Design/methodology/approach The sample consists of 900 bank customers...
