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Keywords: Behavioural factors
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (2): 224–238.
Published: 10 April 2017
... do behavioural factors such as buyer animosity, country-related affect to the origin of manufacture, subjective norm, attitude towards foreign brands, and perceived behavioural control affect the intention to place foreign products? The present study may contribute to the literature in several...
