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Keywords: Blockchain
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Journal Articles
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains
Available to Purchase
Journal:
International Marketing Review
International Marketing Review 1–33.
Published: 25 September 2025
...Sushma Kumari; Niladri Palit; Nishikant Mishra; Akshit Singh; Zhi Zhang Purpose This study examines how social capital's cognitive and relational dimensions enable effective resource orchestration for blockchain implementation in global supply chains. It reconceptualizes blockchain implementation...
Journal Articles
Does CEO IT knowledge matter for SME value? The mediating role of digital technologies
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (6): 1205–1222.
Published: 08 September 2025
...) and finds that CEO IT knowledge positively influences digital technology adoption. Findings The results show that CEO IT knowledge positively influences the SME’s value. Furthermore, the mediation analysis supports the fact that digital technologies such as blockchain and big data fully mediate...
