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1-4 of 4
Keywords: Business development
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (2): 175–202.
Published: 20 April 2012
... related to response to export information. H3b. Interpretation of export information is negatively related to use of export memory. Philippines Learning organizations Exports Business development Organizational learning Exporting Information processing According to Senge...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (4-5): 439–452.
Published: 17 July 2009
... at the interface between marketing and entrepreneurship from the perspective of dynamic capabilities. Entrepreneurialism Marketing Learning processes Small to medium‐sized enterprises Business development Globalization Earlier research on the internationalisation process of firms in the field...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (1): 67–94.
Published: 01 February 2003
... used in the past (Diamantopoulos and Souchon, 1999) could have obscured the impact of the different dimensions of symbolic use on export performance. © MCB UP Limited 2003 Export Information Competitive advantage Business development Exporting tends to be the most common form...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (1): 47–59.
Published: 01 February 1994
..., to the external marketing effort(Piercy and Morgan 1991). © MCB UP Limited 1994 Business development Internal marketing Market research New product development Product innovation Product development (or innovation) can contribute to a number of important business objectives. Four...
