... to use of export memory. © Emerald Group Publishing Limited 2012 Philippines Learning organizations Exports Business development Organizational learning Exporting Information processing According to Senge (2006) , very few corporations live past a generation's lifetime...

... and Bell, 2006). Entrepreneurialism Marketing Learning processes Small to medium‐sized enterprises Business development Globalization Earlier research on the internationalisation process of firms in the field of international marketing focused mainly on two approaches: the Uppsala...

... Competitive advantage Business development Exporting tends to be the most common form of internationalisation (Leonidou and Adams‐Florou, 1999), as it provides the firm with high levels of flexibility and a cost‐effective way of penetrating new foreign markets quickly (Leonidou, 1995). Export...

... development. Listening both to the external market and to the internal market is shown to be critical to achieving success in each of these activities. Skilful listening allows a business to build effective long‐run relationships with its target markets. Business development Internal marketing Market...