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Keywords: Business network
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (4): 530–554.
Published: 11 July 2016
... on a business network perspective highlighting the four concepts of learning, commitment, legitimacy and trust. Design/methodology/approach – The methodology employed is qualitative, based on interviews with involved parties. The case study is about the experiences of a Korean MNC’s CSR strategy when...
