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Keywords: Business performance
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Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2008) 25 (6): 651–673.
Published: 31 October 2008
... business Business performance The literature on international performance is probably one of the most widely researched yet least understood areas of international marketing (Sousa and Alserhan, 2002). As a consequence, Leonidou et al. (2002) state that, in order to enhance knowledge...
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